With a full dose of Strada influence, the Theory rises highly above the common interpretation of the shaped ski. Its design is completely calculated for the experienced freerider and short rope wide-ride competitor. The Theory also operates as the perfect ski for the family oriented lake enthusiast. There are no gimmicks with the Theory, only the truth of carving perfect dollar signs across the lake.

PRIME BOOT

The 2011 Prime boot is now lower and lighter when fabricated on our new FeatherFrame Chassis. With a completely redefined fit, it offers ease of entry, secure closure and more comfort than your favorite pair of shoes. Only the Prime offers superior performance and support never before seen in an entry-level ski boot. The only thing it’s missing is a hefty price tag.

FEATHER FRAME CHASSIS 1/3 LOWER, 1/3 LIGHTER... THE INDUSTRY’S FIRST COMPLETELY INTEGRATED BOOT.